A new experience for your race
Turn every finish line into lasting value.
FOTOP is a photography ecosystem that combines professionalism, technology and a global photographer network to give participants unforgettable memories, while creating more value for your event.
Let’s talk about your race.
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We are FotopWe are
A global sports coverage platform connecting organisers, professional photographers and runners through technology.
From city marathons and half marathons to trail and street races, we help organisers cover every kilometre and give every finisher their moment.
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- Orders in 2025
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- Year-over-year growth
Trusted by world-class events
EVERYTHING YOUR RACE NEEDS, FROM START TO FINISH.
Fotop runs the entire photo and video experience of your race.
Course and finish line
Professional photographers and videographers positioned along the course, at the finish line and in the athletes' village.
Facial recognition + BIB
Runners find every photo of themselves in two clicks, using facial recognition, BIB number, album and time filters.
Same-day delivery
In many cases photos go live the same day, while the emotion is still fresh and sharing is at its peak.
WHY FOTOP?
Turn your race coverage into a business advantage.
AI-powered search
Participants find their photos and videos in two clicks with facial recognition, BIB, album filters and time period search.
Free or paid distribution
Boost your customer experience by distributing photos for free or selling them through your event store.
Customisable store
Keep your event identity front and centre with a branded store tailored to your event.
Dashboard and reports
Track sales, engagement and financial reports with complete transparency and security.
Fotop sells in 57+ countries with official operations in 10, supporting multiple languages and currencies.
BENEFITS FOR THE ORGANISER
Fotop turns race photos into experience, visibility and revenue for your event.
Premium runner experience
Fast photo delivery with a simple search and purchase flow.
New revenue with no risk
A flexible financial model with no upfront cost for the organiser.
Global leading platform
Multilingual and multi-currency, ready for international start lists.
Full coverage, ultra-fast delivery
Complete race coverage, in many cases delivered on the same day.
Your race page, your brand
A customised event page plus access to sales data and institutional images.
Simple operation
Fotop can take care of 100% of the operation and integrates with your platforms.
Let’s talk about your next race.
Marathons · Half marathons · Trail · Street races